Typography Needs To Be Experienced
Nowadays most design projects involve the computer exclusively and it gets easy for a graphic designer to fall into a bad habit of choosing a random typeface on the Internet for their work. Understanding type weight, shape and balance requires some skills that unfortunately most digital-native designers are missing.
This is why we have been brief to render by hand our own type layout by illustrating a typographic quotation. I have chosen the quote from the German designer Helmut Schmid that says: "Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced."
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